Tag Archives: Raghu Dixit

The Raghu Dixit Project at Brooklyn Bowl, London

Share
Avatar photo

Debarati Sanyal

Debarati is a freelance photographer based in Bangalore and for the past one year has been actively documenting the music scene. When not shooting gigs, she can be found in front of a computer working on graphics and writing. Or maybe you can find her at one of the watering holes chugging beer!

Comment

Farhan Akhtar and Anurag Rao on Farout Media and ‘Mutant Macha’

Share

In a first-of-its-kind initiative, Music Publishing and Talent Development Company Farout Media has created a new song ‘Mutant Macha’ and licensed it to Star Movies for the television premiere of X-Men: Days of the Future Past on 19th April, 2015. The song ‘Mutant Macha’ is a collaborative effort between Farhan Akhtar, Vishal Dadlani and Chennai-based band Skrat. 

We spoke to Farhan Akhtar and Anurag Rao, founders of Farout Media about ‘Mutant Macha’ and the other interesting projects they have lined up this year!

WTS: Tell us about Farout Media and the vision of the company with respect to contributing to the indie scene. 

Anurag: Farout Media is a start-up focused on music publishing, music and its IP management and a talent development company formed by Farhan and me. We’re incubating multiple ways of creating and enabling artist-centric independent music, which creates new avenues of distribution, monetization and promotions.

Farhan: There are three aspects to the business model : Talent Development, Music Licensing and Content Monetization. Our vision is global and reflective in the partnerships we have created so far. The founding team of Farout Media brings about very successful media entrepreneurs and diverse experiences.

WTS: Can you give us more details on how you intend to bring indie artists from India into the mainstream and monetize content?

Anurag: Through music innovations, it’s monetization and Cross Media Partnerships (TV, Film, Advertising, Sports and Digital). In the case of ‘Mutant Macha’ we pre-sold 100,000 digital music downloads and created a new revenue stream for the content.

Farhan: At the incubation stage of the company we are narrowly focused on a specific skill set in musicians i.e. singer-songwriters and performers. Our efforts are to drive this aspect and infuse it with large global partnerships which leads to the monetization aspect. We firmly believe that in the changing landscape of the music business, pre-sale of content is the best way to monetize independent content or rather new music works that are yet to be released. Hence, we bundle Artist Association, Artist Engagement, New Musical Works in Brand Marketing Partnerships and Corporate Social Campaigns.  A component of that is pre-paid music in the commercial transactions.

Two campaigns have gone out so far: ‘Chulein Aasman’ (a song illustrating Gender Equality) in partnership with Google’s HWGO Campaign and ‘Mutant Macha’ (a song about finding the ultimate hero) in partnership with Star Movies’ X-Men Days of the Future Past TV Premier.

The second aspect of monetization is Music Licensing across the existing retail of music, for which we have a partnership with Times Music. Our music is available globally and across the main platforms of music consumption – iTunes, Spotify, You Tube, Facebook or local majors Gaana, Saavn etc.

And, the third aspect of packaging this to main stream is bringing in unique artist collaborations within our talent roster and breaking indie musicians through co-creation of new musical works with successful and mainstream musicians or talent.

WTS: Tell us more about ‘Mutant Macha’. How did the collaboration with Skrat and Vishal Dadlani come about? 

Anurag: Mutant happened after we created a ‘Music Synchronisation’ opportunity with Star Movies around their On-Air Programming.

Farhan: Anurag played me Skrat’s Music and I really liked their sound. They seemed apt for this project and Vishal Dadlani agreed to participate as a Co-Writer and Curator. This lead us to the studio session and creation of ‘Mutant Macha’.

WTS: What made you pick Skrat over other Indie bands for this particular project? What was it like working with the band?

Anurag: Skrat is a very talented band from Chennai and both Farhan Akhtar and Vishal Dadlani love their music.

Farhan: Skrat’s music demonstrates a great understanding of Progressive Rock. Sriram is an extremely talented singer-songwriter. As a 3-member band they are kickass, Sriram’s guitar riffs come screaming out loud. The best part about Skrat is that they won’t compromise on their integrity for anything, that’s why they make such brilliant music.

WTS: Is ‘Mutant Macha’  part of a series of song and music videos you are making for Star Movies?

Anurag: This is a beginning of a new relationship with Star Movies and we will continue to build music innovations from here.

Farhan: This is the first opportunity and yes we are discussing more creative collaborations which help everyone in the value chain.

WTS: What is your opinion about the absence of indie artists in film music? It is incredibly hard to find music by any musicians and singers from the indie scene that is part of a film soundtrack. Do you have any plans of making this happen?

Farhan: There are two dynamics of the film soundtrack that are changing – we have more bands and performers composing music now and each work of film is Indie in itself, if you think about it. The musical work is unique and never heard before.

We believe with the growth of Music Publishing side of the Business, licensing musical works is not too far, in fact, it is already happening in many cases and it will continue to grow. At Farout Media, we are in conversation with multiple movie studios to work on such assignments.  One part of Farout Media’s Music DNA is being a Music Publisher as well.

Anurag: The industry at this stage is dominated by Bollywood and as a musician, one needs to be networked with powerful and influential people, to get the music heard. At the same time there is a lack of Music Supervisors and A&R skill-set who can connect the dots between the music projects – new music and artists.

The film music OST is changing as well, music is being made with various artists and licensed musical works are becoming hit songs. Our effort is to take the new music and emerging talent and amplify them across multiple media consumption platforms.

WTS: What other interesting projects do you have lined up in the near future?

Farhan: We are working on multiple artist collaborations and artist-fan direct connections and will share that information over time.

Anurag: Our current focus is on couple of things : unique artist collaborations, artist-fan engagement models, indie works monetization models, global presence, strategic and scalable partnerships and amplifying the MARD initiative through creativity. Projects are subset of this direction of the company and we believe with every opportunity we create and make visible in the market place, the universe of music business gets a positive impact.

The interesting part is to make contributions in the changing landscape of the music business and the new music industry formation. We are making a contribution in safeguarding the interests of the talent, their fans and our partners in the value chain that includes the existing record labels, broadcast, digital and social eco-systems.

WTS: Which other bands and musicians are you keen on working with next?

AnuragWe are working with multiple songwriters and composers, creating collaborations between the emerging and established artists.  Sunidhi Chauhan, SEL, Ram Sampath, Raghu Dixit, The F16’s, Indus Creed, Shruti Haasan, Lesle Lewis, Sparsh, Shaair n Func are a few names I’m keen on working with.

Comment

The Raghu Dixit Project at Hard Rock Cafe,Pune

Share
Avatar photo

Rushabh Doshi

Rushabh Doshi is a Pune Based Software Engineer who loves to capture everything under the sun! Photography lends voice to his thoughts and imagination. A glass of beer and his camera is all he needs to keep himself happy!

Comment

The Raghu Dixit Project at Hard Rock Cafe, Hyderabad

Share
Avatar photo

Trinadh Rakesh

Trinadh Rakesh believes photography is a way of capturing life’s various reflections, which is why he loves to experiment in different genres. His effort is to tell a story with every moment that he captures!

Comment

Pepsi MTV Indies at Mehboob Studios, Mumbai

Share
Comment

The Great Indian Octoberfest 2013 – Complete Lineup

Share

The 9th edition of “Kingfisher The Great Indian October fest” is scheduled on 18th 19th & 20th October . Let the good times begin!

18th October

Kingfisher Premium Kingsland Stage: Arijit Singh, Point of View, Core 304, All The Fat Children

Common Colors World Stage: Exist Immortal, Inner Sanctum

Nocturnal Cell – DJ Clement, DJ Rohan Kapoor

19th October

Kingsland Stage: Hoobastank, Indus Creed, One Nite Stand, Skrat, Slapdash Tavern

World Stage: Avial, Shankar Tucker, Aabha Hanjura, Beat Gurus

Nocturnal Cell: DJ NDS and Blue, DJ Ajit Pai, DJ Inferno

20th October

Kingsland Stage: Mika Singh, Raghu Dixit, Laetitia Zonzambe, Lagori, Machas With Attitude

World Stage: Baiju Dharmajan, Girish and The Chronicles, Slain + Choral Riff, Clown With A Frown

Nocturnal Cell: DJ Joshen Miller, Ash Roy, DJ Jasmeet, Twokid Wickid

Book your tickets on Book My Show

Comment

The Raghu Dixit Project at Hard Rock Cafe, Delhi

Share
Comment

Bacardi NH7 Weekender Date, Ticket, Lineup and Venue Details

Share

Pune

Date: Oct 18-20
Venue: Laxmi Lawns, Next to Magarpatta City
Line Up:
Ankur Tewari, BLOT vs. Kohra, Blackstratblues, Chase & Status DJ Set, Devoid, Donn Bhat + Passenger Revelator, Dualist Inquiry, Indian Ocean, Karsh Kale Collective + NH7 All Stars, Krunk All-Stars, Maati Baani, Midival Punditz (Live), Nischay Parekh, Nucleya, Papon & The East India Company, Parvaaz, Pentagram, Prateek Kuhad Collective, Scribe, Shankar Tucker, Simian Mobile Disco, Skindred, Sky Rabbit, Slow Club, Suman Sridhar feat. Jiver, Textures, The Raghu Dixit Project, Vachan Chinappa, Vir Das’ Alien Chutney, Your Chin

Bangalore

Date: Nov 23, 24
Venue: Embassy International Riding School
Line Up:
Dry the River, Kailasa, Lucky Ali, Mekaal Hasan Band, The Manganiyar Seduction by Roysten Abel, The Raghu Dixit Project, Krunk All-Stars, Noisia, Nucleya, Rob Garza (Thievery Corporation) Solo DJ set, Shaa’ir + Func, And So I Watch You from Afar, Bevar Sea, Inner Sanctum, Karsh Kale Collective + NH7 All Stars, TesseracT, The Fender Benders, Nischay Parekh, Prateek Kuhad, Sulk Station, Zervas & Pepper, Bobby Friction, Cali P & Chiqui Dubs, Dakta Dub, DJ Uri, EZ Riser, Low Rhyderz, Pippin, Poirier, Reggae Rajahs, Sound Avtar, _RHL

Delhi, NCR

Date: Nov 30, Dec 1
Venue: Buddh International Circuit, Greater Noida
Line Up:
Chic feat. Nile Rodgers, Dry the River, Faridkot, Kailasa, Lucky Ali, Mekaal Hasan Band, Noori, Benga, Kill Paris, Michal Menert, Nucleya, Sandunes, Shiva Soundsystem, And So I Watch You from Afar, J.Viewz, Karsh Kale Collective + NH7 All Stars, Meshuggah, MUTEMATH, Scribe, SundogProject, The Ska Vengers, Arooj Aftab, Dhruv Visvanath, Nischay Parekh, Prateek Kuhad Collective, Rajasthan Roots, Zervas & Pepper, Baba Jas, Dubtron, Frame/Frame, Moniker, Soundclash, Swaggamuffin, Tarqeeb, The Grind, The Heatwave, YT, Ziggy the Blunt

Kolkata

Date: Dec 14,15
Venue: Ibiza Resort, Merlin Greens
Line Up:
Indian Ocean, Kailasa, Papon & The East India Company, PINKNOISE, Soulmate, Swarathma, The Raghu Dixit Project, Arjun Vagale presents Re:Focus, Bay Beat Collective, BLOT vs. Kohra, Dualist Inquiry Band, Michal Menert, Nucleya, The Ska Vengers, Demonic Resurrection, Digital Suicide, Ganesh Talkies, Karsh Kale Collective + NH7 All Stars, Parikrama, Pentagram, Textures, Undying Inc, Zero, Girish Pradhan, Nischay Parekh, Prateek Kuhad, Tajdar Junaid, Vir Das’ Alien Chutney, AlgoRhythm, BASSFoundation, David Boomah, Delhi Sultanate and Begum X, DJ Uri, EZ Riser, Reggae Rajahs, Sandunes, Smoke Signal, Sound Avtar, Yidam

Ticket Details:
Community Ticket: Rs 3000 The Community ticket is a three-day ticket available to anyone who has purchased tickets to any of our festivals (Bacardi NH7 Weekender, A Summer’s Day or Invasion), or is a registered user on NH7.in
Regular Ticket: Rs 3750 Valid for all three days
Under-21 Ticket: Rs 1750 (You qualify if you were born after Oct 1, 1992)

BACARDI NH7 WEEKENDER WARRIOR
Pune + Bangalore : Rs 4500
Pune + Delhi : Rs 4500
Pune + Kolkata : Rs 4500
All Four Cities: Rs 6000. Buy tickets for 3 cities and get the 4th free. Not transferable.

Comment

The Raghu Dixit Project at Opus, Bangalore

Share

The Raghu Dixit Project stands out from other bands because of the absolute ease with which they connect with the crowd. Christmas Eve saw Opus Bangalore packed to the hilt with no space to take a step and the undeniable warmth of the Christmas spirit made its presence felt immediately. The densely packed tables placed close to the stage seemed awfully inappropriate for such an energetic show, but given the guest artists who graced the stage the past 7 days – Opus was definitely the place to be this Christmas. Raghu Dixit – almost a household name now, took to the stage at half past nine, with a considerably changed lined up – Wilfred D’moz on Drums / Percussion, a very youthful looking Parth Chandiramani on the Flute and Bryden Stephen Lewis on Guitars.

Raghupathy Dixit brought folk music to the front lines of the music scene of a city that saw all sorts of influences – from western classical music to college rock to jazz and blues, the dominion being sounds from the west. But what he manages to do is entwine eastern sounds and infuse carnatic notes with western instruments and sing in three languages (English, Hindi and Kannada) that instantly strikes a chord with the people of Karnataka. After playing ‘Hey Bhagwan’ from his debut album, with which he opened the gig, ‘Masti ki basti’ was the new song that he rolled out.  The performance of this song saw both Gaurav Vaz and Raghu jumping in unison – the rhythm rising to a lively jig that brought a smile to many faces there.

Raghu manages to bring the folk genre of Bhagavathee to the forefront with his songs. A genre peculiar to Karnataka, Bhagavathee (literally means ’emotion poetry’) is a form of expressionist poetry and light music. Most of the poetry sung in this genre pertains to subjects like love, nature, and philosophy.

‘Kodagana Koli Nungitta’ was the next song he sang. Originally a Kannada folk song, (details of which you can find here), he turned it around to make it seem like a composition of absolute brilliance. It started off sounding like Jazz, moved into the familiar sounds of a folk song  interjected with Carnatic sounds from the flute, and culminated with Rock n’ Roll! For those of you who need an introduction to what Raghu can do to old tunes, here’s an example.

If you haven’t been initiated into the Raghu Dixit Project fan group yet, you must listen to the songs from his first album that he played at this gig – ‘Gudgudiya sedi nodo’, ‘Mysore se aayi’, ‘I’m in Mumbai, waiting for a miracle’ and ‘No man will ever love you, like I do’, the last one being a soulful melody that can tug at the heart strings of any lovelorn bloke.

What surprised me most was how the flautist supplemented the band after the departure of the violinist. I was glad to be introduced to the newer songs that he played – ‘Jag Changa’, which he said would be the title track of their next album. It had a nice rhythm and vocal parts and every member of the band sang the harmony to this song flawlessly. Another track – ‘Lokada Kaalaji’ had awesome riff lines and was fun to sing along to.

‘Yaadon ki kyaari’ was about Raghu’s childhood back in Nasik, where he was born. A laidback song where the guitarist uses a ukulele and the flautist plays the melodica. ‘Just maath maathalli’, ‘Munjaane manjalli’, ‘Neene Beku’, and ‘Mahadeshwara’ were the other numbers that they played. Considering that their first self-titled album came a full four years back, Raghu reassured the crowd that the second one would come out towards the end of January next year.

Their website proclaims the band as often being called India’s biggest cultural and musical export, and with good reason too because travelling frequently to play at countries like the US, Mexico, England (they played for the Queen on her 60th year anniversary since her accession to the throne) is no easy task. This band can only see greater success in the future!

Avatar photo

Sharath Krishnaswami

Sharath is a freelance journalist. When he's not working, he's either painting on walls, trekking, or writing short stories.

Comment