Tag Archives: Sunidhi Chauhan

Farhan Akhtar and Anurag Rao on Farout Media and ‘Mutant Macha’

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In a first-of-its-kind initiative, Music Publishing and Talent Development Company Farout Media has created a new song ‘Mutant Macha’ and licensed it to Star Movies for the television premiere of X-Men: Days of the Future Past on 19th April, 2015. The song ‘Mutant Macha’ is a collaborative effort between Farhan Akhtar, Vishal Dadlani and Chennai-based band Skrat. 

We spoke to Farhan Akhtar and Anurag Rao, founders of Farout Media about ‘Mutant Macha’ and the other interesting projects they have lined up this year!

WTS: Tell us about Farout Media and the vision of the company with respect to contributing to the indie scene. 

Anurag: Farout Media is a start-up focused on music publishing, music and its IP management and a talent development company formed by Farhan and me. We’re incubating multiple ways of creating and enabling artist-centric independent music, which creates new avenues of distribution, monetization and promotions.

Farhan: There are three aspects to the business model : Talent Development, Music Licensing and Content Monetization. Our vision is global and reflective in the partnerships we have created so far. The founding team of Farout Media brings about very successful media entrepreneurs and diverse experiences.

WTS: Can you give us more details on how you intend to bring indie artists from India into the mainstream and monetize content?

Anurag: Through music innovations, it’s monetization and Cross Media Partnerships (TV, Film, Advertising, Sports and Digital). In the case of ‘Mutant Macha’ we pre-sold 100,000 digital music downloads and created a new revenue stream for the content.

Farhan: At the incubation stage of the company we are narrowly focused on a specific skill set in musicians i.e. singer-songwriters and performers. Our efforts are to drive this aspect and infuse it with large global partnerships which leads to the monetization aspect. We firmly believe that in the changing landscape of the music business, pre-sale of content is the best way to monetize independent content or rather new music works that are yet to be released. Hence, we bundle Artist Association, Artist Engagement, New Musical Works in Brand Marketing Partnerships and Corporate Social Campaigns.  A component of that is pre-paid music in the commercial transactions.

Two campaigns have gone out so far: ‘Chulein Aasman’ (a song illustrating Gender Equality) in partnership with Google’s HWGO Campaign and ‘Mutant Macha’ (a song about finding the ultimate hero) in partnership with Star Movies’ X-Men Days of the Future Past TV Premier.

The second aspect of monetization is Music Licensing across the existing retail of music, for which we have a partnership with Times Music. Our music is available globally and across the main platforms of music consumption – iTunes, Spotify, You Tube, Facebook or local majors Gaana, Saavn etc.

And, the third aspect of packaging this to main stream is bringing in unique artist collaborations within our talent roster and breaking indie musicians through co-creation of new musical works with successful and mainstream musicians or talent.

WTS: Tell us more about ‘Mutant Macha’. How did the collaboration with Skrat and Vishal Dadlani come about? 

Anurag: Mutant happened after we created a ‘Music Synchronisation’ opportunity with Star Movies around their On-Air Programming.

Farhan: Anurag played me Skrat’s Music and I really liked their sound. They seemed apt for this project and Vishal Dadlani agreed to participate as a Co-Writer and Curator. This lead us to the studio session and creation of ‘Mutant Macha’.

WTS: What made you pick Skrat over other Indie bands for this particular project? What was it like working with the band?

Anurag: Skrat is a very talented band from Chennai and both Farhan Akhtar and Vishal Dadlani love their music.

Farhan: Skrat’s music demonstrates a great understanding of Progressive Rock. Sriram is an extremely talented singer-songwriter. As a 3-member band they are kickass, Sriram’s guitar riffs come screaming out loud. The best part about Skrat is that they won’t compromise on their integrity for anything, that’s why they make such brilliant music.

WTS: Is ‘Mutant Macha’  part of a series of song and music videos you are making for Star Movies?

Anurag: This is a beginning of a new relationship with Star Movies and we will continue to build music innovations from here.

Farhan: This is the first opportunity and yes we are discussing more creative collaborations which help everyone in the value chain.

WTS: What is your opinion about the absence of indie artists in film music? It is incredibly hard to find music by any musicians and singers from the indie scene that is part of a film soundtrack. Do you have any plans of making this happen?

Farhan: There are two dynamics of the film soundtrack that are changing – we have more bands and performers composing music now and each work of film is Indie in itself, if you think about it. The musical work is unique and never heard before.

We believe with the growth of Music Publishing side of the Business, licensing musical works is not too far, in fact, it is already happening in many cases and it will continue to grow. At Farout Media, we are in conversation with multiple movie studios to work on such assignments.  One part of Farout Media’s Music DNA is being a Music Publisher as well.

Anurag: The industry at this stage is dominated by Bollywood and as a musician, one needs to be networked with powerful and influential people, to get the music heard. At the same time there is a lack of Music Supervisors and A&R skill-set who can connect the dots between the music projects – new music and artists.

The film music OST is changing as well, music is being made with various artists and licensed musical works are becoming hit songs. Our effort is to take the new music and emerging talent and amplify them across multiple media consumption platforms.

WTS: What other interesting projects do you have lined up in the near future?

Farhan: We are working on multiple artist collaborations and artist-fan direct connections and will share that information over time.

Anurag: Our current focus is on couple of things : unique artist collaborations, artist-fan engagement models, indie works monetization models, global presence, strategic and scalable partnerships and amplifying the MARD initiative through creativity. Projects are subset of this direction of the company and we believe with every opportunity we create and make visible in the market place, the universe of music business gets a positive impact.

The interesting part is to make contributions in the changing landscape of the music business and the new music industry formation. We are making a contribution in safeguarding the interests of the talent, their fans and our partners in the value chain that includes the existing record labels, broadcast, digital and social eco-systems.

WTS: Which other bands and musicians are you keen on working with next?

AnuragWe are working with multiple songwriters and composers, creating collaborations between the emerging and established artists.  Sunidhi Chauhan, SEL, Ram Sampath, Raghu Dixit, The F16’s, Indus Creed, Shruti Haasan, Lesle Lewis, Sparsh, Shaair n Func are a few names I’m keen on working with.

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The Silent Sea by Advaita

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The Indian music scene is at its finest right now. The richness of our own musical heritage, be it Hindustani Classical, Carnatic or Folk, coupled with the immense exposure to music from all over the world has enabled artists in the country to create their own unique sound and feel, leading to some incredible musical acts. No other act in India, however, exemplifies the amalgamation of sights and sounds more than Advaita. This Delhi-based octet, which marked the coming together of a variety of musicians at the top of their game all the way back in 2004, have only grown from strength to strength, scaling peaks that only a few have been privileged to reach.

Their debut album Grounded in Space, which was released in 2009, is an absolute masterpiece, with tracks like ‘Durga’, ‘Ghir Ghir’, ‘Gates of Dawn’ and ‘Rasiya’ – each track showcasing the brilliance of each instrument used, a rare feat considering the number of musicians involved. Quick on the heels of the album’s success were appearances on Coke Studio and MTV Unplugged, where they performed on the same stage as some of Indian music’s biggest names, such as Shankar Mahadevan, Kailash Kher, Sunidhi Chauhan, Mohit Chauhan and Rabbi Shergill to name a few, which transformed the band from a niche Rock act into a house-hold name.

Three years after their ground-breaking debut album, Advaita has returned to the music shelves with The Silent Sea.  The long-awaited album brings back all the wonderful elements that have made Advaita such a loved act – Ujwal Nagar’s masterful Hindustani Vocals, Suhail Yusuf Khan’s serene Sarangi, Chayan Adhikari’s magnificent Western vocals and acoustic guitar, Abhishek Mathur’s powerful Electric guitar, Anindo Bose’s impeccable keyboards and electronics, Gaurav Chintamani’s groovy bass-lines, Mohit Lal’s wonderful percussions and bols and Aman Singh Rathore’s subtle yet perfect drumming. The album art is something which can bowl anyone over – extremely surreal, yet so in tune with the state of mind which is presented by the band.

The first track of the album ‘Dust’ begins with a melancholic but enchanting sarangi intro which is, without a shadow of doubt, a differentiating factor for Advaita’s sound, implying that dark and gloomy times lie ahead in the song, after which Chayan takes over. It beautifully showcases his vocal ability, during which he hits the high and low notes with equal élan. The entire song has an extremely ominous undertone to it, with the lyrics proclaiming “Everything shall pass, everything will turn to dust.” Not to be missed is the sarangi interlude in the middle of the song, which is simply mesmerizing. It is truly a superb start to the album; which only builds up the expectations for the tracks to come.

Gorakh’  was first heard by many during the band’s MTV Unplugged show. The amalgamation of Hindustani and Western is extremely well handled, considering the song alternates between an ominous and distant tone exhibited by Chayan’s Western vocals, coupled with the guitars and a voice of reason and hope by Ujwal’s Hindustani vocals. A special mention goes to the remarkable ‘Hey Maa’ aalap sung by Ujwal in the end – absolutely mesmerizing.

Soulful is the perfect word to describe the next track ‘Meinda Ishq.’ This song is a beautiful ode to love, and we get to listen to Suhail’s familiar and sweet voice as he sings this song as a soulful qawaali reminiscent of a serene Abida Parveen number, while we can listen to Anindo’s and Abhishek’s electronica far away in the distance. With majestic lyrics, such as “Kibla Kaaba, Quran bhi tu”, the song also causes a spiritual awakening which is only enunciated when the sarangi sets in. As you drink in the emotions and gear up to drown in it all, the track beautifully changes tempo, with the Western vocals and the instruments, which end the song with a sense of revitalization.

Mandirva’ is one of the most remarkable songs on the album. It speaks volumes about the plethora of emotions one experiences when in a situation – it is never a single emotion. Joy is always coupled with excitement, grief will give way to rage; it’s just the way emotional catharsis works. It begins immediately with a sargam which builds up beautifully to let Ujwall take over. His voice perfectly showcases the longing and sorrow as he sings of sadness and hope amidst rage beautifully depicted by the guitars, drums, keyboards and the tabla. Such a change in the song’s tempo makes the listener delve deep down into their own soul, and feel the connection. It is absolutely enchanting to listen to the journey Ujwal takes us through in the song – from the pain and hope interspersed with continuously built up anger until the breaking point is reached, and he descends into the madness caused by the wrath with an alaap which showcases the immense vocal marvel that he possesses, with the word ‘Mandirva’ being sampled and looped in the background. ‘Mandirva’ is a sensational composition – one of the album’s best tracks.

Spinning’ is an extremely mellow track, which compliments the intensity of ‘Mandirva’ perfectly. It opens with Ujwal’s vocals as a plea to a loved one, with Chayan giving him perfect company, as the song soothes and embalms. A special mention goes to Suhail’s sarangi, Anindo’s keyboard and the subtle drumming. This song is a major highlight of the album.

The instruments in the song ‘Words’ build up the mood with the Western vocals bringing in a sense of melancholy, and the Hindustani vocals powerfully adding to the mix. The lyrics are beautifully written, and the music is top-notch; however, it’s something that Advaita has done innumerably in the past, and it follows down the same predictable path. A beautifully composed track, but not anything the fans haven’t heard earlier.

Gamapanipa’ is the most fun song of the album. The moment you hear the sarangi play the notes of the song’s title, you know you are going for the ride. Even before the entire band joins in with everything they have, you already have your feet tapping and your head swinging to the music. Ujwal comes in with an alaap, from which Suhail just takes the song to another level, reminiscent of his magical vocals in ‘Durga’, and the Western vocals add to the joy, without losing the quality of the music, which is a remarkable feat.

Mo Funk’ is the reason why Advaita is such a magical musical act. Perhaps, the defining track of the album, along with ‘Mandirva’, this song sets in stone what all of us know as a general idea – the magnificence of Ujwal’s vocal talent, for in this song he exhibits his skills in Carnatic classical for the first time. The song begins with tantric bols and chants with an extremely funky groove, and all of it dies down to bring Ujwal to the fray, who flawlessly sings each of the Carnatic notes, and simply leaves you in awe at his versatility. Chayan comes in with a superbly crooned Rock ballad verse, and the tempo is built for an amalgamation of sounds towards the end. This is a scintillating track.

Tremor’ is again, another mellow track. Chayan’s vocals shine in this one, with the questioning grief in his voice. While the Hindustani vocals come in to give the song wonderful layering, a complaint that some listeners could have is that the song sticks to a template or a formula, which unfortunately, limits the range of the band. But that is still being too harsh on the band.

The title track of the album, ‘The Silent Sea’ s one of the most subdued. Melancholy is the first word which comes to mind when listening to this song. The song begins and ends with the sounds of the sea, with the same restrained vitality which has become a theme in the album, exhibited wonderfully by the vocalists and instrumentalists. The swarm of sorrow may get a little too much for some people by the end, but it’s a bold move by the band to sign off with this song.

This is quite an experimental album. The band themselves claim it to be the result of a higher level of maturity. A myriad of emotions and sounds to enunciate those emotions is what Advaita has played with here, and the result has been marvelous. Although the name of the band implies the state of being ‘non-dual’, some of the tracks from this album have such a dual nature to them; it adds an extreme amount of depth into the soul of the band. On the first hearing, the album may seem a little unusual to those who have gotten used to the band’s sound à la their first album; but on further listening, you are left in awe with what these outstanding musicians have created. This is truly a masterpiece in its own way; because although it will happen, comparisons with Grounded in Space are unfair. They are very different albums, the off-springs of very different thought processes. Kudos to the band for creating a sensational mix of Indian and Western sounds; very rarely can you find both co-existing so beautifully. The Silent Sea is a remarkable album, and will surely be a stepping stone which will take this marvelous music act to even greater heights. A wondrous achievement, and a must have.

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The Luke Kenny Mojo Jukebox at The Blue Frog

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I love the Blues. I’ve been very recently, completely immersing my self in regular doses of Buddy Guy, SRV, Hendrix and Phil Sayce. So to say I was looking forward to watching the musicians in The Luke Kenny Mojo Jukebox really is an understatement.

Having already had a long day, I was eager to get to my favorite live music venue, The Blue Frog and sit back and soak in some long bends and cold brews. I managed to convince my famous Mallu friend Sujit to accompany me and so we caught a slow train from Malad station, party packs in our bags.

We entered just as the band was starting up. I quickly spied around and saw several usual suspects around the bar and quite a sizeable crowd. Denzil Mathais was on alone showing off his super sounding custom hollowbody guitar, wailing out some warm fuzz which suspiciously sounded like Beethoven’s Symphony No.5. Vinayak Pol and Chirayu Wedekar on drums and bass joined him to start off the song with a bang which turned out to be ‘Roll over Beethoven’. Luke walked out next to a warm welcome and danced the song out. It was a bit funny to see the whole band with scarves on; guess it was some kinda style statement that I don’t get.

After a couple of songs and a Willie Nixon cover, Luke eloquently invited his first guest out, Mahesh Naidu on blues harp, while giving us a serious face and a small history on the next song. The first few notes out of the harp assured me that we were finally getting down to business and doing a real blues number. Muddy Waters’ ‘Hootchie Cootchie Man’ tumbled out and had the crowd grooving immediately. The harp solo was off time for some reason, but the guitar solo really made up with long sweet bends and super vibrato by Denzil. Mahesh just didn’t find his groove as he spat out some odd sounding notes during the next song on the steel flute. I don’t remember what song it was but it didn’t go well, Luke’s dancing didn’t help much.

Next up was Shilpa Rao and I was really hoping the bar would now shift upwards from the ground. She looked a little nervous to begin with but when she started singing she displayed undeniable power there. ‘Nature boy’ was the first song I think, but the impressive singing came only in the next song which was an original. ‘Romeo was in love with me’ is a cool ditty although the solo interludes were basically just Denzil bailing them out. Nice work by the band.

The next song had Luke back on vocals for a nice cover of Dire Straits’ ‘Money for Nothing’ although it still didn’t qualify as blues. I saw a couple of women jiving in front and they stole my attention. Luke decided to not care about pitching anymore in this song.

The funk version of Queen’s ‘Stone Cold Crazy’ was marred by a little sloppy bass playing by the young Chirayu Wedekar and completely off key vocals. The ‘I Shot the Sheriff’ line that Denzil injected a couple of times really didn’t work. Nice tone in the guitar solo though. ‘Baby you can drive my Car’ was dismal. Tight drumming but ironically the only song about driving that night just crashed and died.

Next up was Vasuda Sharma and her Loop station. Nifty device and she managed really well creating a whole section of percussion and backing vocals in all her songs which got the crowd clapping along. Although she had pitch perfect vocals, they were a bit uninspiring. All songs had the loop station build up but she apparently decided that passing off covers of folk and country songs as the blues were good enough as long as she sang some blues notes at the end. I must mention that Neil Gomes who joined her later on ‘These boots were made for walking’ has improved a lot on the violin. The Sax playing was not upto the same mark though. The version of ‘Roadhouse Blues’ really made me sad. They ended with a shoo-be-do version of ‘Blue Suede Shoes’ but I guess I was alone in my opinion because the end of her set brought on loud applause from everyone else. My friend Sujit remarked how she reminded him of singers in Goan restaurants with minus one tracks.

The next set saw Trumpet player Paul Rodrigues on a killer version of Prince’s ‘Kiss’. Great wah tone on the guitar, nice vibrato on the long trumpet notes. Tight song. Luke’s next offering was an original that made me wonder if I was fooled into thinking this was a blues gig. It was more of a soft rock song where he sang about how he always confides in his feelings.

I was really not looking forward to Sunidhi Chauhan. I mean anytime you hear a Hindi playback singer attempting blues is bound to make you gag. But boy did she prove me wrong! She looked HOT and she sang with amazing power, soul and feel. ‘Cry me a river’ was a lovely jazz blues number with a nice time signature change inserted a couple of times. It finally seemed like the gig was warming up. Then she blew the roof of the place with Dhruv Ghanekar joining the band onstage for the best performance of the evening. Janis Joplin’s ‘Piece of my heart’ was a great version that displayed some lusty and on purpose off time vocals and super guitar work by Dhruv.

Dhruv then stepped upto the mic to sing a Gary Moore classic, ‘Still got the blues’. I had never heard him sing before but that’s just as well as his singing was nothing to write home about, sounded like he had a bit of a cold maybe. The guitar tone had a nice delay wailing after his solos. Listening to him was a treat until he suddenly started shredding all over the place.

Luke was back after Dhruv exited the stage with a chunky riffed original called ‘Hard Loving Woman’. Very Deep Purple sounding and the band was tight. Great drumming by Vinayak. The last song of the night was Should I stay or should I go,’ a cover of The Clash’s punk anthem. The song had decent vocals and a killer solo courtesy of Dhruv who joined the band again for the last song of the night. Highlight of the song was the conversation between Denzil and Dhruv’s guitar. Denzil managed to more than hold his own displaying for the first time that blues band leader mentality, easily conducting the band as they jammed the song out.

All in all it was a disappointing night of music only because I felt we were served small portions of what was promised as the main course. The musicians on stage were all great and Luke’s band is pretty entertaining. I had earlier asked Rishu Singh whether Luke was a good singer and he mentioned that he has his good and bad nights. I hope this was a bad one.

 

Howard Pereira

Howard is a guitarist with Mumbai based bands, Dischordian and Overhung. His other interests include drinking, comic books and occasional writing.

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